The actress with investments in platforms like Nykaa and Stylecracker, has fully funded Ed-a-mamma … e-paper. Venturing into sustainable fashion, this kidswear brand offers a range of naturally sourced clothes for children in the age group of 2-14 years. By Cheena Khanna On Nov 26, 2020. The Kalank star has launched a startup called Ed-a-mamma which caters to the kidswear category. Shop for 100% genuine Ed-a-Mamma products with Free Shipping COD options available.Girls Buy Ed-a-Mamma Clothes & Shoes products online in India at best prices from Firstcry.com. The bootstrap startup caters to children in the age group of 2-14 years. Alia Bhatt speaks about her brand endorsements. While the pandemic set their summer 2020 launch back, a series of stories will follow up taking us in deeper in that universe. For 2 to 14-year-olds. Ed-a-Mamma clothes are made keeping the environment in mind. Used clothes can be discarded in a compost pile once your kids have outgrown them. For 2 to 14-year-olds. The brand uses buttons made from natural fibres. Our garments have been thoughtfully designed and made. 119. Alia has plans to launch it on multi-brand e-commerce platforms like Amazon and Flipkart by early next year. The highest-earning woman in Forbes India’s Celebrity 100 list in 2019, 27-year-old actor Alia Bhatt has launched her own sustainable children’s brand called Ed-a-Mamma. By FPJ Web Desk. Fabrics have been made in local factories, garments have been manufactured across Delhi, Noida, Calcutta, Tirupur and Mumbai. Our unique prints are designed to spark ideas and tell new stories. A completely homegrown brand, Ed-a-Mamma is currently available on the ecommerce platform Firstcry, and has sold 70 percent of its first season's collection in six weeks of launch. Bollywood actress Alia Bhatt after investing in Nykaa and StyleCracker is now into children’s clothing. A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! Ta da! What Is So Special About This Brand? She also promoted the idea of environment-friendly clothing for a better future. Images Multimedia Private Limited Registered Office :- S-61 A, Okhla Industrial Area, Phase-II, New Delhi -110020 CIN:- U22122DL2003PTC120097 The brand is currently available on online babycare store FirstCry, with the range starting at Rs 350. It's made from natural fabrics. With storytelling as it's focus, Alia Bhatt's label Ed-a-mamma where you can start this journey. It is a completely homegrown brand, which resonates with the ‘vocal for local’ ethos. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. Alia Bhatt talks about her new venture - a special clothing line for children. The brand even uses the leftover fabric to make hair ties and little potlis. Actor Alia Bhatt starts a children’s clothing brand Ed-a-Mamma; a sustainable clothing brand Bollywood actress Alia Bhatt after investing in Nykaa and StyleCracker is now into children’s clothing. Shop from 136 Ed-a-Mamma Clothes & Shoes products, Discount up to 40%, Prices start from ₹ 224. (Also Read: Alia Bhatt Makes Us Say ‘Checkmate!' But this is more than just a brand. Ed-a-Mamma is a self-funded start-up brand that caters to children in the age group of 2-14 years. The star celebrities are receiving clothes from the newly launched brand Ed-a-Mamma, they seem to be super happy with the clothes and praised Alia for her brilliant thought. Ed-a-mamma offers clothes for children in the age group of 2-14 years Currently, the brand is available on the online babycare store FirstCry with clothes ranging from INR 350 Bhat discloses, “I am creating a world that children should want to experience, I’m very clear on that. Presenting Ed-a-Mamma! With this clothing line, the actress is … Presenting Ed-a-Mamma! Sania Kader . All the clothes are environment friendly, made from natural fibres with plastic free buttons and trims. Alia Bhatt recently launched her own brand, Ed-a-Mamma for kids below 14. Alia had earlier invested in e-commerce firm Nykaa, and fashion styling platform Stylecracker. Alia Bhatt Ed-a-mamma kids clothing venture. Ed-a-Mamma is a brand that cares - about children and the earth. Actor Alia Bhatt recently took to Instagram to share details about her new line of children’s clothing, named Ed-a-Mamma. Bhatt has already invested in the beauty […] Written By. It is truly a Made in India brand right from the ideas, to designs and then procurement, production and the entire supply chain. ️ To begin with, it’s a line of children’s clothing. Ed-a-Mamma. Actor Alia Bhatt launched Ed-a-mamma, a conscious clothing line for children, in October. To begin with, it’s a line of children’s clothing. Ed-a-Mamma will be a series of products all designed to help us put our planet first … Alia has turned an entrepreneur and recently launched her apparel brand for children - Ed-a-Mamma. Alia also delivered clothes Tollywood’s star kids and shared a beautiful picture. Bollywood Actor Alia Bhatt has launched a All-Indian and eco-friendly kidswear brand Ed-a-mamma. The brand has a range of […] Entertainment Bollywood Hot News. The maiden run of the brand comes in three collections - … Alia Bhatt has turned entrepreneur, launching her own kidswear brand Ed-a-Mamma. Ed-a-Mamma is a conscious clothing brand that cares about children and the Earth. The kidswear line’s core focus is on sustainability, and the clothes will be environmentally friendly, that is, made from natural fibers with plastic-free buttons and trims. Alia Bhatt has turned in an entrepreneur after the launch of her own startup venture in the kidswear category called Ed-a-mamma. The brand offers a wide range of naturally sourced and sustainable apparel for kids of 2-14 years. 290.5k Likes, 804 Comments - Alia Bhatt ☀️ (@aliaabhatt) on Instagram: “Ed-a-Mamma Conscious clothing for children to live in ️ #Edamamma #ChildrenOfMotherEarth…” Alia took to Instagram to share the details about her brand, which is totally homegrown brand and fully atmanirbhar "Ta da! Share. Each collection in Ed-A-Mamma is said to feature a signature print. Actor and investor Alia Bhatt has launched a new apparel brand for children called Ed-a-mamma. It offers sustainable clothes for children in the age group of 2-14 […] The buttons are not made of plastic. Read stories listed under on Ed-a-Mamma. From na... tural fabrics to buttons that are plastic-free, we’re on a mission to make the world a better place, one garment at a time. Actress, investor, and now an entrepreneur, Alia Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. She has embarked upon with a fashion brand for kids – ranging 2 to 14 years called Ed-a-mamma. Nearly 70% of the stock of Ed-a-mamma has already been sold out since it was launched 6 weeks ago and Alia took to her Instagram today to share a few promotional pictures for the brand… In April 2021, Ed-a-mamma will also launch its own e-commerce website. Alia Bhatt’s lead Ed-a-Mamma will be the brand that is … The brand is pegged on storytelling and engaging with children at multiple levels. Alia Bhatt launches Ed-a-Mamma - here's all you need to know about her clothing brand for children. The tags double up as bookmarks. The brand markets itself different from other competitors, by offering a range of naturally sources and sustainable apparel for children in the age group of 2-14 years. And each garment comes with a seedball that takes kids (and parents) back to nature. “Ed-A-Mamma combines two things that I care deeply about – our planet and our children. While it launched in October on Firstcry.com., Bhatt made the announcement on Instagram a few days ago. Ed-a-Mamma ensures utmost comfort to the children throughout the day, even while playing. Also Read: Alia Bhatt: Stardom and Beyond With nature themes. Actor Alia Bhatt starts a children's clothing brand Ed-a-Mamma; a sustainable clothing brand. Bollywood actress Alia Bhatt has launched her startup venture Ed-a-mamma in the kids wear category. The actress reveals she backed the conscious apparel brand to foster a love for nature among children The maiden run of the brand comes in three collections, including Veggie Squad, Friends of the Ocean, and Candyland, with apparel for little girls and boys ranging from tops, tees and shirts, skirts, dresses, jumpsuits and bottoms. Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020.The brand caters to children aged two to 14. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. The brand is dedicated towards cutting down the waste produced during the making of the clothes and that the leftovers will be used in hair ties and potlis (Bags). Our fabrics are fibre based, we use AZO free dyes and our buttons and trims are plastic-free. Bhatt has been conceptualising an Ed-a-Mamma universe for two years. # EdaMamma # ChildrenOfMotherEarth # ConsciousClothing # BetterTogether # ClothesToLiveIn # PlayWearForKids # TheHappyBean # KidsFashion # SustainableFashion # KidsClothing # … Actor Alia Bhatt, after investing in a few startups, has started an online clothing brand for kids called Ed-a-Mamma. Yes, you heard it right after her investment in ventures like the fashion styling platform called StyleCracker and a beauty e-tailer Nykaa she is back in the news for her next venture Ed-a-mamma. Fully Homegrown: Alia Bhatt Launches Kidswear Brand Ed-a-Mamma thequint.com - Quint Entertainment. Get App. As of now the brand is being run by in-house design, marketing and operation team. The brand offers a range of naturally sourced and sustainable … December 04, 2020 Actress Alia Bhatt has now turned an entrepreneur by launching a sustainable and conscious clothing line for children, called Ed-a-Mamma. Everything about Ed-a-mamma is homegrown. , I’m very clear on that own kidswear brand Ed-a-Mamma will be the brand even uses the leftover fabric make... - a special clothing line for children - Ed-a-Mamma Bhatt Ed-a-Mamma kids clothing venture years called Ed-a-Mamma the idea environment-friendly..., garments have been manufactured across Delhi, Noida, Calcutta, Tirupur and Mumbai multiple levels website. Fabrics are fibre based, we use AZO free dyes and our buttons trims... From Firstcry.com are fibre based, we use AZO free dyes and our buttons and trims for... 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