be. I’ve been lucky enough to work with more than a few. All the skills involved in retail are developed out of the inherent traits and can be taught on the job. As a sales associate, you are part the company’s image or brand. This will let them know that you are interested in what they do and why they are in your store. Screening and qualifying new employees is of critical importance to a retailer. There’s only so much that a tech manual or demo can teach. You can then approach them and say "I see you are looking at ____. If they push you away on the first approach, give them their space. To become a retail sales associate, you generally do not need formal education or even related work experience. Use modular training, in which you train in short segments, rather than long ones. The truth is that sometimes you will have to work with a customer who wants to take things very slowly, and you’ll have to match your pace to theirs. , a brand ambassador program that encourages their employees to create more brand engagement by sharing fashion and style content on social media. There’s not too much more to say about this other than that working the floor is a demanding activity and people need to be hired accordingly. Empathy is the basis for amazing active listening skills and more than one expert has identified this trait as the thing that will save brick-and-mortar retail. These include, empathy, active listening, patience, adaptability, communication skill, and more. Retail as an industry is geared towards making customers’ lives better through one product or another. I've seen some great sales people, and some not-so-great. Writing a good retail sales associate resume can seem endless. August 23, 2019 | By Simon Fogg | Reviewed by Mark Slack, CPRW. I’m here to help! It’s not the most natural skill to develop but with practice, anyone can become an active listener. Sales associates don’t have to wait for a customer to call for help before offering assistance. When your retail store or HR department is thinking about sales associate job skills, there are a few good skills for retail to consider. As an extension of this, retail employees of today *must* understand how to use technology. It not only helps the company out when you sell a lot but also puts more money in your pocket and makes you a large asset to the company. Proactive. Retail Sales Associate Job Description. This may mean straightening out clothes, dressing mannequins, displaying new product, cleaning and anything else that will make customers enjoy being in the store. Contrary to many people, I loved it. Use positive and negative scenarios that have actually happened in your store to help employees learn from real mistakes or successes. Give relevant bullet points and quantifiable achievements to make it powerful. You will receive a confirmation email shortly. Please give it a thumbs up below and/or leave a comment - Thank you!! Retail is fast-paced and fun. So much of retail work is seamlessly integrated with things like. , President and CEO of Boyer Management Group suggests time periods as short as 1 hour. An empathetic employee is one who can put themselves in your customers’ shoes and truly understand what they want. These include both soft skills and hard skills. For example, if an associate is slow to understand how your POS system works, they may end up delaying the checkout process, thus diminishing customer satisfaction. While you don’t need to be an extrovert to be a great retail employee (I knew one or two introverts who crushed the game), you do have to be friendly. Watch the Pros in Action One of the best ways to learn the tricks of the trade, completely free of charge, is to watch other sales associates in action. To become a good listener, a sales person must resist doing this. This article provides a solid guide to get started, but the general idea is to create a scenario with goals for your staff to act out. So much of retail work is seamlessly integrated with things like mobile POS technology that it is not an option for a sales associate to struggle with technology. believe that they’re more knowledgeable than retail associates. Since your main job is interacting with customers, employers want to know that you’re an active listener, good communicator, empathetic and that you have a positive attitude. Marcy Goodfleisch from Planet Earth on May 30, 2012: Terrific advice for anyone in sales or customer service! This enables them to field questions and create solutions for your customers. I saw multiple employees hired during my time who were unable to handle physically exerting for that long. To be a good sales associate, become very familiar with your store’s various items, their uses, and advantages. If you aren’t capable of articulating your thoughts in an easily comprehensible manner, even your best sales pitches will ultimately fall on deaf ears. In-store associates need to be true experts and provide information that shoppers don’t already know. A Retail Sales Associate is responsible for all sales activities and sales associate job duties, from greeting customers, answering questions, offering assistance, suggesting items, lending opinions and providing product information. Senior Sales Associate Tommy Hilfiger, Columbus, OH 2015–present. Let’s look at some of these skills and traits in more detail below. Retail is a tough industry. If you're new to sales, the whole process may be completely overwhelming. Continuously exceeded monthly sales targets by over 20%. Voted Ohio’s Salesperson of the Year in 2017. A great retail sales associate has a very deep knowledge of your catalog. Learn about the sales associate skills needed for success in retail, so you can think on your feet and move between your various duties with ease. The best thing to do in this situation is to back off and wait until they find a product they seem interested in. You write, delete, write, delete, and keep going until you feel yourself getting old. No fluff. If they ask you a question you do not know the answer to do not try to make up a reasonable answer. I’ve lumped these two skill sets together because your best customer service providers should be your best salespeople. To be successful at selling you also have to start conversations with your customers. From your very first day on the job as a sales associate, you’ll be inundated with information: how to work the register; how to run a sale; how to fold the clothes correctly. Start in the middle with the sales associate job description resume section. You’ll need good attention to detail and strong relationship building skills. Discuss how your product is great for solving a specific problem, and actively listen to what your customer needs. Thanks for signing up to the Vend newsletter. Start the conversation off on something different than selling them something so they don't think that is your only motive. You should provide the players with a template for what you want them to say to start out with. You can start a conversation with customers based on anything you notice about them. Have you ever used it before?". A great retail sales associate has a very deep knowledge of your catalog. Many people who become retail sales associates start out as a cashier on a register or in the customer service department. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. 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